Let's talk about using https://ransomware.live. It's a great tool for educating your prospects on the scary reality without scaring them into a contract. Fear tactics don't work when trying to establish a lasting business relationship. This is how you can show them what's happening to businesses just like theirs and gently overcome that 'it won't happen to us' objection.
Step-by-Step Guide:
Step 1. Head to https://ransomware.live.
Step 2. Filter Down:
Filter this list to make it more relevant to your prospect. Use the filters for Country, like USA or Canada, wherever your prospect is. And definitely filter by Industry. If you're targeting Transportation and Logistics like in my example, filter specifically for that. The key is getting it down to your prospect's specific niche.
Step 3. Find a Relevant Victim:
You're looking for companies similar to your prospect β same industry, maybe same area.
Step 4. Check Out the Details:
When you find a comparable business affected by a ransomware attack, look through the details of the attack. This gives more context that will help in educating your prospect.
Step 5. Use the Example (The Right Way):
Take that specific example, that comparable business, and show it to your prospect. You're not blasting them with fear; you're showing them, "Hey, look, this is happening to businesses just like yours, right here in your industry/region." As I said, they probably know the victim. All communities are small, realistically. This makes it real for them.
π’ That's how you address the "it won't happen to me" objection. Show them it's happening to people they know.
Important Stuff to Remember (My Advice):
Why You're Doing This: It's about education, your duty is to inform them, not to scare them just to make a sale. Show them the reality, but do it constructively.
Combating "It Won't Happen to Us": This is how you tackle that objection head-on β by showing them relevant comparables.
Don't Be an Ambulance Chaser: Seriously, that helps no one and kills trust. Just use the publicly available info responsibly to educate.
Follow Up. Be Helpful: Don't just drop the example and run! Immediately pivot to talking about proactive steps, give them some "quick tips," use the Cyber Score thing to identify areas where they can improve their cyber hygiene. Get the conversation flowing positively.
Use https://ransomware.live, find those relevant examples, and use them to educate your prospects constructively. It works because it's real and it's relevant to them. Check it out!