Introduction
The following Cyber Powered Call Scripts can help you when introducing the Cyber Score Card to prospects. These scripts focus on identifying demand, addressing key cybersecurity pain points, and encouraging meaningful follow-ups without pitching too soon. This article breaks down the scripts, objection-handling techniques, and essential tips for tonality to ensure success.
💡 Pro Tip: Focus on their problem, not on your product. Until they realize they have a problem, and you know what it is, you shouldn't pitch.
Cold Call Introduction Scripts
Purpose
Identify if prospects care about their cybersecurity risks and build trust through community outreach.
Opening Lines
Opening #1 to the Chamber of Commerce or Business Association:
“Hi [First Name]. This is {Your Name} from {Your Company}. We're doing some community outreach with {Chamber Name} members to help them with cyber hygiene. I'm looking at your Cyber Score and can see you've got {# of dark web breaches} dark web breaches. If you've got 15min later today I can give you some quick tips on how to fix these before hackers take advantage of them.Opening #2 to the Chamber of Commerce or Business Association:
“Hi [First Name]. I'm calling from {Your Company}. We're running a member benefit program with {Chamber Name} members to help them with cyber hygiene. I'm looking at your Cyber Score and can see you've got {# of dark web breaches} dark web breaches. If you've got 15min later today I can give you some quick tips on how to fix these before hackers take advantage of them.
Opening #2 to local leads in your Ideal Client Profile vertical:
“Hi [First Name]. This is {Your Name} from {Your Company}. We're running a community outreach program with {vertical ex. lawyers} in {your local area} to help them with cyber hygiene. I'm looking at your Cyber Score and can see you've got {# of dark web breaches} dark web breaches. If you've got 15min later today I can give you some quick tips on how to fix these before hackers take advantage of them.
Use those as your openers. Then respond from there. Either:
They will tell you to buzz off and hang up
Or they will tell you they are "ok" (See objections handling below)
Or they will ask for more info. Then start having a convo
The objective is to listen to see if their interest is perked up by the mention of cyber risks and if so, book them on a meeting to talk more about it.
Addressing Common Pain Points
Key Themes:
The scripts aim to uncover critical cybersecurity concerns using relatable analogies and clear, non-technical language.
Pain Point | Script Example |
Dark Web Breaches | “I found credentials from your company on the Dark Web. If hackers get access, it could cause serious issues. Would you like to see what’s at risk?” |
Email Impersonation | “Hackers can send fake emails that look like they’re from you. The Email Impersonation Protection prevents this and it's actually really easy to setup. Want me to show you how?” |
Website Security Gaps | “Your website is missing key security settings, leaving it open to attacks. Can I show you how to fix it quickly?” |
💡 Pro Tip: Focus on listening to the prospect's concerns and frame cybersecurity solutions as opportunities to strengthen their business.
Overcoming Objections
Common Objections and Responses:
“We already have an IT person.”
“That’s great to hear! A lot of {your ICP industry} will have someone helping them with IT. That's why we make these Cyber Score Cards to help with your security. Who should I send the instructions to so they can fix these issues?"“Cybersecurity isn’t a priority.”
“I understand—it’s easy to focus on other priorities. But cyber threats are increasing, and waiting can be risky. I’d love to share a few quick tips that could help protect your business. Would that be okay?”
Follow-Up Strategies
Postcard Follow-Up Script:
“Hi [Name], I sent over your Cyber Score Card recently. It’s like a cybersecurity report card for your business. Did you have a chance to look it over? I noticed a couple of risks that I’d love to explain.”
Best Practices for Success
Keep It Conversational: Focus on education, not selling.
Build Trust: Stress local community outreach and genuine concern.
Frame the Score Card: Use familiar comparisons like a credit score to explain its value.
Ask for Referrals: End calls by asking if they know anyone else concerned about cybersecurity.
Conclusion
The Cyber Powered Call Scripts are designed to open doors, identify pain points, and encourage meaningful conversations about cybersecurity. Use these strategies to build trust, uncover concerns, and provide actionable value without overwhelming prospects.