This is a summary of the straightforward, actionable advice from marketing expert Amy Slater of Innovative Events, and our host Mike, from the Cyber Confidential podcast episode at the Channel Partners MSP Summit. They laid out a "lowest minimum viable product" plan for MSPs to get into podcasting without a lot of fuss.
Here’s the distilled action plan:
Presentation (Clear Answer Format):
Platform Choice - LinkedIn is Key (Amy's Advice):
Amy Slater recommends: "I would be jumping on to LinkedIn." Build your followers there (aim for 50+ to activate LinkedIn Live events).
Starting Equipment - Use Your Phone (Amy & Mike Agree):
Amy's direct advice: "Phone. You start with your phone."
Mike confirmed: "You can definitely do it on your phone... The video quality is not really what what's gonna stop anyone from listening. It's what you say."
Core Message - Authenticity (Amy's Advice):
Amy emphasized: "What's the message you have? Be authentic. Be yourself. And and provide some information that, you know, has maybe supported you and helped you through your journey."
Content Idea - Client Interviews (Mike's Suggestion, Amy Agrees):
Mike’s actionable tip: "Easy podcast material is to call one of your clients, invite them to your podcast... Ten minute video...get them to talk about, like, what's stressing them out at work, about their business, nothing about technology or your MSP."
Amy’s validation: "Yeah. Yeah. No. I agree. Over Zoom. Again, it it's relatable."
Recording Method - Keep it Simple (Implied by Client Interview method):
Use a standard video call platform like Zoom or Microsoft Teams to record the client interview.
Distribution Tactic - LinkedIn Live for Pre-Recorded Content (Mike's Tip):
Mike explained: You can "stream prerecorded videos through a LinkedIn live event." This gives it "more formality" and LinkedIn "promotes it more."
Defining "Episode One" - Just Start (Mike Summarizing):
The combination of a Zoom/Teams call with an existing client discussing their job constitutes your first episode.
This plan, drawn from Amy Slater's marketing expertise and Mike's practical MSP-focused insights, is straightforward and actionable. It’s about lowering the barrier to entry and encouraging MSPs to connect with their audience in a new way. Check out the full Blog Post here: